Male and female subjects who differed in their verbal reports of visual image vividness were
tested for recall in three experiments involving coloured photographs as stimuli. In all three
experiments subjects who reported vivid visual imagery were more accurate in recall than
subjects who reported poor visual imagery. In the first two experiments, females recalled
more accurately than males. On the assumption that vividness reports and recall were both
mediated by the same covert event-a visual image-these results provide further evidence.