Tag: behaviour change

The Persistence of Error

There is an embarrassing, unanswered question about theories and models in Psychology that is screaming to be answered. If the evidence in support of Psychology’s models and theories is so meagre and feeble, how have they survived for such a long time? The scientific method is intended to be a fail-safe procedure for abandoning disconfirmed …

Continue reading

Psychology Bankrupt?

Is Psychology bankrupt as a science? The majority of theories are wrong, the majority of methods do not work and the majority of studies cannot be replicated. In A General Theory of Behaviour I present a new theory  and the case for a redesign of the discipline. There are several reasons why the most popular …

Continue reading

Changing Behaviour

The vast majority of people change their behaviour with no external help. They just do it. ‘Experts’ including psychologists offer help when needed and often advocate behaviour change techniques in their interventions. A behaviour change technique (BCT) is any systematic procedure (or a category of procedures) included as an active component of an intervention designed […]

‘Rich soil’

“The field of psychology has many theories, but no General Theory. The unifying theory David Marks presents, along with the 20 principles, provide rich soil for further testing and opens up exciting avenues for psychology.” Scott Barry Kaufman, Scientific Director, University of Pennsylvania

Stop Smoking Now

If you’re a smoker and want to give up the habit, then Stop Smoking Now is designed for you. The approach involves restoration of homeostasis without nicotine in the body or nicotine replacement, e-cigarettes or any other kind of crutch in the form of medication. The truth is Stop Smoking Now could not only save …

Continue reading

%d bloggers like this: