Tag: behaviour

The Persistence of Error

There is an embarrassing, unanswered question about theories and models in Psychology that is screaming to be answered. If the evidence in support of Psychology’s models and theories is so meagre and feeble, how have they survived for such a long time? The scientific method is intended to be a fail-safe procedure for abandoning disconfirmed …

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Psychology Bankrupt?

Is Psychology bankrupt as a science? The majority of theories are wrong, the majority of methods do not work and the majority of studies cannot be replicated. In A General Theory of Behaviour I present a new theory  and the case for a redesign of the discipline. There are several reasons why the most popular …

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Changing Behaviour

The vast majority of people change their behaviour with no external help. They just do it. ‘Experts’ including psychologists offer help when needed and often advocate behaviour change techniques in their interventions. A behaviour change technique (BCT) is any systematic procedure (or a category of procedures) included as an active component of an intervention designed […]

“Milestone text of the 21st century”

In ‘A General Theory of Behaviour, David Marks has applied scientifically established theory to conceptualize disparate areas of Psychology in a manner that both unifies and brings greater insight, establishing this book as a milestone text of the 21st century. Dr David A Holmes, Senior Lecturer in Psychology, Founder of the Forensic Research Group, Manchester …

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“Inspiring book…compelling read”

This inspiring book applies the seemingly simple biological concept of homeostasis to human behaviour.  There is beautiful historic detail about key researchers, whilst considering modern issues such as stress, lack of sleep and addiction. A compelling read, which feels like an engaging lecture, by a passionate and considered speaker. Janine Crosbie, Psychology Lecturer, University of …

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‘Rich soil’

“The field of psychology has many theories, but no General Theory. The unifying theory David Marks presents, along with the 20 principles, provide rich soil for further testing and opens up exciting avenues for psychology.” Scott Barry Kaufman, Scientific Director, University of Pennsylvania

“Exceptional insights and a driving logic”

‘In A General Theory of Behaviour, David Marks embarks on the rare journey of creating a central theory of human behaviour, the things that underpin how we think, what we do, how we affiliate with others, and who we become.  Marks brings exceptional insights and a driving logic to bear to navigate through many fragmented …

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Enjoying the Heat

My new book, A General Theory of Behaviour, begins with a story… It is a hot summer’s day. A couple are on holiday at a hotel with an outdoor swimming pool. After breakfast, the couple decide to spend a lazy morning beside the pool sunning themselves, reading and swimming. They go to the far end …

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A Redesign for Psychology

  Science is beautiful when it makes simple explanations of phenomena or connections between different observations. Stephen Hawking It has been said that advances in science come not from empiricism but from new theories. With this thought in mind, A General Theory of Behaviour has the potential – or so I aim to convince the …

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