Tag: motivation

Hierarchy of Needs

The General Theory incorporates an amended form of Abraham Maslow’s (1943) motivational needs hierarchy. The diagram shows the hierarchy amended by Douglas T. Kenrick and colleagues  to which in the General Theory of Behaviour is added the process of Type II homeostasis. The first level of the hierarchy for Immediate Physiological Needs already incorporates homeostasis …

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Enjoying the Heat

My new book, A General Theory of Behaviour, begins with a story… It is a hot summer’s day. A couple are on holiday at a hotel with an outdoor swimming pool. After breakfast, the couple decide to spend a lazy morning beside the pool sunning themselves, reading and swimming. They go to the far end …

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