Tag: motivation

A General Theory of Behaviour II: Restructured Hierarchy of Needs

This second post on A General Theory of Behaviour (AGTB) incorporates an amended form of Abraham Maslow’s (1943) motivational needs hierarchy described by Douglas T. Kenrick and colleagues  to which AGTB has added the process of Type II homeostasis.   Modifying Maslow Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was best known for the foundation …

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Enjoying the Heat

My new book, A General Theory of Behaviour, begins with a story… It is a hot summer’s day. A couple are on holiday at a hotel with an outdoor swimming pool. After breakfast, the couple decide to spend a lazy morning beside the pool sunning themselves, reading and swimming. They go to the far end …

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